Poop Commercial

The commercial was talking about cleaning up dog poop. They helped to reiterate their message about how disgusting it was to not clean up your dog poop by telling you what it does and showing all these brown colored things that looked like they would be or have dog poop in them. This is an effective strategy in my opinion. By doing this the creators of this ad are appealing to the viewers ethos. They are making the viewers squirm by telling them how the poop affects water and other things and then showing how it could affect their everyday life. Such as using whipped cream, making sausages that look less than appetizing, or even rubbing it on their face.